Smarty Pugs?

I really love the website Mod Cloth.  They have really cute vintage-inspired clothing.

I was browsing the site today when I encountered their new section, "Smarty Pugs."  I find it sort of funny, but mostly disturbing.  As the website puts it, "Look as brilliant as these geniuses with thought-provoking frames."  I will agree that the photos are thought-provoking.